According to the latest report by the research firm International Data Corporation (IDC) shows the smartphone market will grow 49.2% in 2011, with Android taking over as the leading smartphone platform. The firm predicts Windows Phone 7 will race to second place behind Android by 2015, boosted by its recent partnership announcement with Nokia.
IDC figures show Nokia’s Symbian will lose 65% share of the smartphone operating systems market by 2015. In comparison, Windows Phone 7 and Windows Mobile will increase its share by 67% in the next four years.
Ramon Llamas, senior research analyst at IDC, said: “Up until the launch of Windows Phone 7 last year, Microsoft has steadily lost market share while other operating systems have brought forth new and appealing experiences. The alliance brings together Nokia’s hardware capabilities and Windows Phone’s differentiated platform,” said Llamas.
“By 2015, IDC expects Windows Phone to be the number two OS worldwide behind Android,” he added.
Nokia expects the transition to Windows Phone to take about two years, which could erode its currently strong brand identity worldwide, damage its Symbian product quality and cause loss of market share.