Staying connected while on the move is the key characteristic of the UK communications consumer, according to the latest research from Ofcom.
The communications regulator’s latest International Communications Market report shows that UK consumers have a higher than average propensity to own portable devices such as high-end smartphones and laptops, and to use them to access the internet and to communicate with friends, family and the office.
The study looked at take-up, availability and use of broadband, landlines, mobiles, TV and radio in 17 countries, excluding South Korea, which is the world’s leading broadband nation both by speed and uptake. While UK consumers are the best connected, due to competitive pricing, they are also among the least likely to enjoy access to advanced high-speed communications.
Ofcom said UK consumers are among the earliest adopters of new communications technologies, and among the best connected for broadband, mobile and digital TV. The UK is also the fastest-growing market for smartphones, especially high-end devices like the iPhone.