It was recently announced that T-Mobile and Orange will be making the first steps towards a partnership, with a new advertising name revealed for the two mobile phone brands. The name is designed to make people aware of the combined network, but will not replace the company names on the high street.
The Everything Everywhere strategy is a plan to draw together the two companies and integrate into a single network able to provide a greater coverage for their business customer base. The merger of the two networks was first approved back in March but the process is not due to begin until the 1st of July.
The new merger will save £3billion as it attempts to cut costs by looking at its number of employees, especially in office management roles at both Orange and T-Mobile. However, nothing has been decided yet.
Everything Everywhere intends to increase its reach across the country with a potential new deal to be put in place with retailer HMV. The new CEO of Everything Everywhere, Tom Alexander said he hopes the brand will take off immediately and will prove to be a hit with consumers.
We will just have to wait and see to find out how this new deal affects business customers and if there really will be an increased level of service coverage.