When it comes to smartphones we tend to think of the big players and the most well known handset manufacturers like Apple, Samsung and Nokia. However, a dark horse has slowly crept up on the competition in the form of Chinese manufacturer ZTE, which has plans to release new models into the mobile phone market.
The company has high hopes of becoming one of the leading phone makers by shipment volume within just four years, and aims to take on the South Korea-based LG Electronics. ZTE also expects to power its handsets with Google’s Android and Microsoft’s Windows Phone 7 and Windows Mobile operating systems.
This Chinese manufacturer aims to keep its recent momentum going, overtaking Motorola into fifth place in terms of phone sales volume. ZTE expects to ship about 80 million devices by the end of this year, including mobiles and data cards.
The vice president of ZTE’s handset product system business, Zhang Xiaohong, said:
“Our ability to customise devices makes us a good partner for operators looking to differentiate themselves in certain market segments. Our after-sales support for partners is also excellent. Our infrastructure work makes us very familiar to them already as well, and gives us experience of systems and core technology. We will continue to release devices under operator-brands in Europe, and will increase the number of products on which we share some branding. Own-branded devices will come further down the line.”