The mobile phone operator has announced that popular girl group The Saturdays have been recruited to back their new T-Mobile Big Sofa Night In advertisement campaign.
The girls were pictured on top of a huge pink sofa on the streets of the capital along with regular customers as part of their new television advert idea.
T-Mobile is giving its customers the opportunity to be the stars of their own advert by climbing on to the Big Sofa and invite friends round to their ideal T-Mobile Night In.
The Saturdays were present at the launch of the campaign where they signed autographs and were pictured on top of the Big Sofa.
The Big Sofa is about to embark on a tour of the country throughout this month and so may be appearing in a city near you. The best videos of customers will be judged via YouTube and the selected winners will appear in a T-Mobile advert, which will air over the summer.
Lysa Hardy, brand director for T-Mobile UK, said:
“We want as many of our customers as possible to get involved in the ad campaign, and we hope the giant sofa will inspire people to take part for their chance to star in their own advert on primetime TV.
“And if anyone wants to be involved but can’t make it down to the sofa they can still join in by recording their own clip and uploading it to youtube.com/lifesforsharing.”