The business world is experiencing a period of complex and volatile change where innovation is extremely fast and radical, according to Phil Jones MBE, managing director of Brother UK, the information, communication and technology services provider.
Looking back about 25 years ago, the business landscape was much more stable and innovation was much slower, meaning businesses could keep up with changes more easily
However, post-2008 when the cloud started to really gain traction, society began to evolve rapidly and so did the innovation curve. Changes to trends were no longer smooth and gradual, and disruptive innovation was taking hold of all businesses – large and small.
In this Talking Heads interview, Phil explains that for innovation and technology to be truly ‘disruptive’, it needs to alter the marketplace in such a way that its conventions and working practices are changed forever. Often, the simplest change can have the biggest effects, as it can reach millions of different people quickly and interrupt the way they do things, rather than being confined to those within just one niche sector.
As such, the role of technology within business is changing dramatically and so in order for companies to survive and remain competitive – regardless of their size or sector – they need to be agile, quick to adapt and ready for whatever is thrown their way.