RIM has unveiled the newest version of its BlackBerry Bold smartphone, claiming this latest generation boasts improved performance and a beefed up software platform. The Bold 9900 (also known as the 9930) will run on BlackBerry 7 OS and feature a 1.2GHz processor, in addition to a 2.8in screen and physical QWERTY keyboard.
“The new BlackBerry Bold smartphones and BlackBerry 7 OS are inspired by millions of customers around the world who want the ultimate combination of performance, functionality and style,” said Mike Lazaridis, President and co-chief executive of RIM.
“These fully-loaded and beautifully crafted smartphones offer a highly refined user experience with blazingly fast performance, a brilliant touch screen and an outstanding typing experience.”
RIM also said it will manage corporate and government communications sent using Apple’s iPhone and iPad, as well as devices running Google’s Android software, through its secure BlackBerry Enterprise Server. It’s an implicit acknowledgment by RIM that its grip on the sector has weakened.
The company aims to capitalise on the BlackBerry’s enhanced security features and its established role controlling employee access to corporate data while out of the office.