The chief executive of Microsoft, Steve Ballmer has confessed that the company is currently lagging behind when it comes to smartphones, with its position of fifth place at present.
Although he did not specify the operating system rivals who were ahead of the Windows Phone, Ballmer did admit that the likes of Apple’s iPhone, Google’s Android and Research In Motion’s BlackBerry were performing better in the smartphone market.
Speaking at the D8 technology conference, Ballmer was candid about the current situation but countered that a strategy is already in place to mount a challenge again. He said:
“We were ahead of this game and now we find ourselves number five in the market…We missed the whole cycle. I’ve been quite public about the fact that I’ve made some changes in leadership around our Windows Phone software.”
This revelation was made just a couple of weeks following the news that Apple has moved ahead of the technology giant in terms of its market value, at $222 billion compared to Microsoft’s $219 billion.
However, Ballmer has come out fighting and has countered Steve Jobs’ (Apple CEO) claims that PCs are in a downward spiral by declaring that the market is still there for them to grow. Microsoft is also to challenge Apple when it released its new range of tablet computers. So, the race is now well and truly on.