It is not long to go now until July when HTC is all set to bring its latest smartphone device to the UK, in the form of the HTC Wildfire which utilises the Android operating system from Google.
Users of the phone will be able to take advantage of the Android Marketplace, where they can get apps for the device, similar to the Apple Store and the BlackBerry equivalent.
HTC hope that their new handset will be able to take on Apple and bring the Android mobile platform to a wider audience. The smartphone market is already braced for another battle between Google and Apple as the latter plans to release the ‘iPhone 4G’ this summer.
Despite the imminent arrival of another high-end smartphone from Apple, the market is still braced for a shake up as Apple will almost certainly lose some of its share as more and more handsets are released that use Google’s Android.
Android is already well on its way to a greater percentage of the smartphone market thanks to strong results over the past few months. According to research by the NPD Group, more mobile phones using Android were sold than the iPhone in the US during the first quarter of 2010.