Mobile operator 3 claims it intends to buck the trend of restricting data downloads with the introduction of what it calls “a truly unlimited data” package.
According to 3, customers signing up to its One Plan will be allowed unrestricted data downloads, rather than the previous 1GB per month allowance.
The announcement is significant because it comes at a time when most mobile companies are moving away from all-you-can-eat models, claiming consumer demand makes unlimited packages unviable.
The changes to the tariff follow a £400 million project to upgrade 3’s network, but only apply to smartphones on the One Plan contract. 3G dongle users will continue to face data caps.